Now here’s the thing that goes wrong the most and we call it the Build it and They Will Come approach to website design. The truth is that they will not come and even if they did they would not buy.
The only way to build a successful presence online is to consider the number of people available who are interested in your product or service and then work back from that to the website design and the marketing strategy.
The Search Engine Blues
That’s what most website owners suffer from. That terrible feeling that says I have spent time and money on a great looking website that the search engines don’t rank highly enough to get visitors.
The reason for the blues is that unless the web design agency is expert in understanding Google’s ranking algorithm, then a website has virtually no chance of success whatever the price tag paid.
Did you know that Google has over 400 elements to their search engine ranking algorithm and that these elements are changed very regularly? Without insider knowledge and commercial acumen within your chosen web agency, your new website will almost certainly fail.
The Clix Digital Approach
Our approach is to get down and dirty with the business plan to understand what the website needs to generate to provide a significant ROI. When we have that firmly fixed in our minds we –
- Research the words that people are searching for that could potentially lead to an enquiry or sale. Looking for those terms with the least competition and most potential to weave into the website.
- Assess the strength of the competition with our state of the art software to analyse both their go to market model and the strength and weaknesses of their website.
- Analyse the potential for your product or service in social media, mobile search, organic search and with PPC (Pay Per Click) advertising.
- Put together a beautiful looking website with a powerful marketing engine at its heart, ready to take on the world